福寿杯
Tsuruga's last sake kura, closed in 2005, is now the focus of a local effort to bring brewing back.
Tsuruga Shuzo, founded sometime in the Edo period, was for generations the only sake brewery in the port city of Tsuruga, Fukui, working out of Aioi-cho. It closed in 2005, ending sake production in the city. Local residents pushed for its revival, and Tsuruga natives have since founded a new company, Tsuruga Kehi Shuzo, which is beginning to sell new sake made with local rice and pine needles associated with Tsuruga.