TERROIR HUB SAKE

EST. 1895

平田酒造場

飛騨の華

Since 1895 — 高山市, Gifu

In the old town of Takayama, a 130-year-old kura rebuilt itself in 2020 to carry Hida sake out into the world.

飛騨の華

The Story of 平田酒造場

Hirata Shuzojo has brewed in Takayama's historic old town since 1895, drawing on the clear waters of the Miyagawa River and rotating between two Gifu rice varieties, Hida Homare and the rare Ise Hikari. In 2020 the brewery renovated its kura with a clear goal — introducing Hida sake to a wider, more international audience. The house style leans into rice-forward umami.

131
years of history
Founded in 1895.

Characteristics of 平田酒造場

Feature 1
Miyagawa River spring water as the brewing base
Feature 2
Alternates Hida Homare and rare Ise Hikari rice
Feature 3
2020 renovation aimed at reaching drinkers worldwide

Signature Brands

Hida no Hana Junmai Daiginjo (飛騨の華 純米大吟醸)

Hida no Hana Junmai Daiginjo (飛騨の華 純米大吟醸)

Junmai Daiginjo — Hida Homare rice, polished to 50%, nihonshu-do +6

Hiro Junmai (飛鷺(ひろ)純米酒)

Hiro Junmai (飛鷺(ひろ)純米酒)

Junmai — brewed with the rare Ise Hikari rice

Hida no Hana Junmai Ginjo (飛騨の華 純米吟醸)

Hida no Hana Junmai Ginjo (飛騨の華 純米吟醸)

Junmai Ginjo — Hida Homare rice, a rice-forward style for the table

Where to buy 平田酒造場

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【平田酒造場】飛騨の華 紅 純米吟醸 ※お取寄※
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[AD] This section contains affiliate links (Rakuten). Products are Rakuten search results (prices/stock may vary). Terroir HUB does not sell sake. Underage drinking is prohibited by law.

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Bojo母情Daruma Masamune達磨正宗Eiichi百十郎Funasaka Shuzo深山菊Gyokusendo醴泉Hanamori Shuzo花盛
See all sake breweries in Gifu →

Basic Information

📍
Location
〒506-0845岐阜県高山市上二之町43
📞
Phone
090-9180-4841
🌐
🚉
Nearest station (straight-line)
JR高山本線 高山 (approx. 110 m)
🏠
Visits
Open to visitors · Reservation required
🏛️
Visitor facility
平田酒造場(2024年移転の新酒蔵)
🌏
English support
English tours available
🍶
Tasting
Available (paid)
💴
Fee
1名4,000円(税込)
⏱️
Duration
約40分(蔵案内20分+試飲20分)
Book a visit on the official site →
Source:Official website (Last verified: 2026-07-25)
See more breweries you can visit →
📍
平田酒造場
Gifu, Japan

Source: https://h-sake.jp/tour

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